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A friend of mine’s dad is a very talented carpenter who is making and selling wooden toys in a small Bulgarian town. I was fascinated by his craftsmanship, the use of natural materials and his beautiful creations. I also realised that his small business needed help with a good branding that would elevate the wooden toys and tell their story. That’s when I decided to jump in.

I took inspiration from the toys and their qualities which are all reflected in the identity: the mix of wooden textures and bright colour blocking, and the forms of the custom-made lettering.

This eventually became one of my favourite projects because it helped a small business owner showcase his craft in a warm and playful way. The best part was knowing that my friend’s dad loved the design and I even got a nice wooden toy as a gift.

A friend of mine’s dad is a very talented carpenter who is making and selling wooden toys in a small Bulgarian town. I was fascinated by his craftsmanship, the use of natural materials and his beautiful creations. I also realised that his small business needed help with a good branding that would elevate the wooden toys and tell their story. That’s when I decided to jump in.

I took inspiration from the toys and their qualities which are all reflected in the identity: the mix of wooden textures and bright colour blocking, and the forms of the custom-made lettering.

This eventually became one of my favourite projects because it helped a small business owner showcase his craft in a warm and playful way. The best part was knowing that my friend’s dad loved the design and I even got a nice wooden toy as a gift.

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Bultoys_icons 1
Bultoys_train
bultoys_bag