The design of Bultoys’ logo reflects the qualities of their iconic wooden toys – the feel of craftsmanship, playfulness, the mix of wooden texture and bright colour blocking. The logo design is extended into a dynamic visual identity through the usage of custom-made lettering, patterns and a set of icons for the different toys. The packaging is an integral part of the product, making the toys look playful even when they are on the shelf.

The design of Bultoys’ logo reflects the qualities of their iconic wooden toys – the feel of craftsmanship, playfulness, the mix of wooden texture and bright colour blocking. The logo design is extended into a dynamic visual identity through the usage of custom-made lettering, patterns and a set of icons for the different toys. The packaging is an integral part of the product, making the toys look playful even when they are on the shelf.

Bultoys cards
blanka 1
airplane box 1
boxes
bag
labels2 6
web 5
cards3 2
blanka 2
airplane_new box craft2 2
boxes 2
bag 2
labels2 5
web 5
BURGER KING HALLOWEEN
JACOBS
WONDER MAMA