Just Premium specializes in helping brands stand out in a competitive digital environment by creating unique and impactful user experience across all screens. They asked me to help them create a new visual identity which better represents the simplicity of their offering while still conveying its premium nature. To achieve this, we held multiple workshops with the entire creative team and collaborated through the whole process. The new identity comprises two parts: the monogram and the wordmark. Both embody the core qualities of the JP brand: helpfulness, innovation and irreverence.    

Just Premium specializes in helping brands stand out in a competitive digital environment by creating unique and impactful user experience across all screens. They asked me to help them create a new visual identity which better represents the simplicity of their offering while still conveying its premium nature. To achieve this, we held multiple workshops with the entire creative team and collaborated through the whole process. The new identity comprises two parts: the monogram and the wordmark. Both embody the core qualities of the JP brand: helpfulness, innovation and irreverence.    

JustPremium
justpremium_business card_blue 1
justpremium_web design

 

Another integral part of the branding is the new illustration style inspired by the logo design. It was really exciting to see how the JP in-house design team quickly embraced the fresh new look and how their social media presence instantly became less corporate and much more fun.   

 

JustPremium_social_media
justpremium_xmas card 1
JustPremium
justpremium_business card_blue 1
justpremium_web design

 

Another integral part of the branding is the new illustration style inspired by the logo design. It was really exciting to see how the JP in-house design team quickly embraced the fresh new look and how their social media presence instantly became less corporate and much more fun.   

 

JustPremium_social_media
justpremium_xmas card 1
OFFICE BLUEPRINT
SPIL GAMES
TRUEDEAL