BURGER KING | PACKAGING & ILLUSTRATION
In 2015 Burger King prepared a Halloween surprise for their fans – a black coloured Whopper as well as Pumpkin spice coffee. The client briefed a special Halloween packaging that had to be Instagram-worthy, fun and engaging. All the designs were developed in line with the new brand positioning – authentic and honest, hands-on, don’t take life too seriously, bold and confident. All of these were expressed through “hand-stamped” and perfectly-imperfect witty graphics.
Designed at Turner Duckworth.
The project won several prestigious awards in 2016 including Red Dot Design Award, Silver Pentaward, Silver FAB award. It was also featured in the Creative Review Annual 2016.