Brand identity, Logo design, Outdoor, Print, Web design
COUCH POTATO COMPANY
CPC is a platform dedicated to promoting and selling only authentic design furniture and offering interior design advice with focus on timeless mid-century designs.
The visual identity aims to stay true to the iconic mid-century aesthetic with minimalist and confident layouts and typography use. A fresh, light and approachable look and feel is achieved through the use of warm and subtle color palette in combination with carefully selected photography.