Brand Identity, Art Direction, Logo design, Illustration
2024
Flexion
Flexion is gaming marketing company on a mission to help game developers to reach the full potential of their games and expand their opportunities to reach new alternative markets and audiences.
The visual identity we created is playful, bold and dynamic. The outspoken visual style is drawing inspiration from today’s popular culture and retro gaming aesthetics in order to create a strong connection with the intended audience.
This is achieved through the combination of confident, minimalist wordmark and the dynamic ‘X’ brand symbol that expands in a playful design system across various touch points.
© Boyko Taskov 2024